Savvy restaurateurs know how important it is to keep their customers coming back. That's why they take the time to collect information about their guests.
Knowing your customer gives you the opportunity to send them a birthday card or invite them back during special promotions. Building and maintaining a customer database opens up unlimited opportunities to directly market to your guests. Frequent diner programs, email promotions and announcements of upcoming promotions are just a few of the methods available to keep your guests coming back. This download features an Excel spreadsheet designed to easily record your customer's names, addresses, email, birthdays and more.
It also includes a simple form that can be printed to give your customers so they can fill in the information you want. The database worksheet also has fields to collect personal information about your customers such as birthday, anniversary and favorite foods. Included is a printable form that customers can use to fill out their contact information. This file can be used for mail merges with your promotional form letters created in Microsoft Word. You must have a compatible program installed on your computer to use them.
Login Close Print Preview. Permissions info. Installation Get this app while signed in to your Microsoft account and install on up to ten Windows 10 devices.
Publisher Info Simple Customer Database support. Additional terms Simple Customer Database privacy policy Terms of transaction. Seizure warnings Photosensitive seizure warning. Report this product Report this app to Microsoft Thanks for reporting your concern.
Our team will review it and, if necessary, take action. Sign in to report this app to Microsoft. Report this app to Microsoft. Report this app to Microsoft Potential violation Offensive content Child exploitation Malware or virus Privacy concerns Misleading app Poor performance. How you found the violation and any other useful info.
Submit Cancel. Recommended Your device should meet these requirements for the best experience OS Xbox, Windows 10 version Open in new tab.
On top of sending unwanted emails to an expensive third-party list, having your own customer list will save on advertising costs. As discussed above, having your own database of customers can save on costs.
Likewise, it can also become a powerful security blanket during tough times. Sometimes government regulations can create a tremendous burden on your business. Other times the economy is simply down, and consumer spending declines. For instance, when the Coronavirus outbreak occurred, restaurants were forced to close their doors to on-premise dining. Those with a large restaurant customer database were able to quickly pivot their messaging to delivery and curbside-related marketing.
They were able to let their customer know that they were offering free delivery, curbside pickup or packaged meals for freezing, or even a free roll of toilet paper with every order. This allowed these restaurants to maintain a revenue stream while countless thousands of other restaurants were closing for business. Restaurant customer databases are digital lists of customer names, email addresses, phone numbers and even postal codes. They can also include demographic information such as age, birthday, and gender.
Additionally, they can include customer behavior data and spending habits. Traditionally, building customer profiles was a time-consuming process. It involved customers filling out customer comment cards or having wait-staff collect the information one person at a time. Building a customer database was slow, expensive, and many times contained incorrect information such as wrong email addresses. Fortunately, there is a solution that will completely automate your customer profile data collection.
Without lifting a finger you will be generating a huge customer database you can use for restaurant marketing campaigns. And it can be an invaluable tool in emergency situations or when times are tough.
More on this below. Restaurant customer databases can only be as effective as the data contained in each customer profile. In other words, if you only collect names and email addresses, your marketing campaigns will be very limited in terms of segmentation, targeted messaging, and ROI.
Likewise, if you know their behavior data, such as what times or days they visit your restaurant, you can target your messaging even further. Compared to mass-messaging, targeted and personalized messaging has proven to be much more effective.
The more targeted, the higher the ROI. Here are the data that the Bloom Intelligence platform collects for you. With all this data collected around each customer, the marketing campaign ideas become countless.
And through this type of targeted messaging, campaign ROI will improve, customer loyalty will grow, and overall revenue will rise. The data collected from the customers — email address, phone number, postal code, etc. Whether the customer entered false information, or they simply typed it incorrectly, bad data can cripple any restaurant marketing campaign.
When this happens, your messages are not making it to your customers. Likewise, when monitoring your campaigns, your results can become skewed, leading you to make unnecessary changes to your marketing strategy. Among other cleaning mechanisms, Bloom Intelligence removes outliers, verifies email addresses and even blacklists employee devices so that you receive clean, accurate data.
0コメント